By Ally Klimkoski on January 24, 2008
Most people don't like process stories because they don't inform people about anything important or essential. I love them because they can actually teach those of us who are involved in non-profits, campaigns, or technology jobs key dos and don'ts. I like to learn new things from people who are infinitely smarter than me and on a couple of things (very few) I think I've got some game.
So let me talk to you about technology.
The Pew Research Center released a recent report about the growing role the Internet plays in political campaigns. I was reminded about this because I received my first email from the Nancy Boyda for Congress campaign this morning. The last email I received was the one telling me that because of an essential vote that needed to be passed, Speaker Pelosi nor Congresswoman Boyda would be able to attend a fundraiser being held in Kansas City. Date stamp November 8, 2007.
According to the Pew findings, the Internet is now the fifth highest resource people use in finding information about the Presidential Campaigns. It has nearly tripled in importance since Al Gore's run in 2000. And while television is the main source for political and campaign information Pew says its quickly "slipping" to a resource lower than what was used even in the 1990's.
And the internet is still a main secondary new source - the important thing about this though is in just two years - that stat has doubled.
Guess what? The Internet is not going away.