From 1949 until 1987, the Fairness Doctrine required broadcasters to operate in the public interest and provide equal time to opposing points of view.
The 2007 report The Structural Imbalance of Political Talk Radio found that 91% of talk radio was conservative and only 9% liberal. According to the report, every weekday there are 2,570 and 15 minutes of conservative talk radio broadcast and only 254 hours of progressive talk radio. That is hardly fair and balanced.
Sue Wilson, a former broadcaster herself, is taking on the issue head on. In 2009 she produced and stars in the movie, Broadcast Blues. Recently Wilson set out on a media tour for the film hoping to inform the public about what they can do to take back the public airwaves from the conservative talkers.
Why is this topic important to the country? According to Wilson, there is a direct correlation between the predominance of right-wing talk radio and voting patterns. “Only about five percent of the country gets to hear any progressive thought on the radio. We are seeing there’s been a shift in the voting patterns. Why do you think Scott Walker and the Tea Party and all these people are thriving, because there’s a drumbeat of propaganda? People are no longer able to differentiate between fact and fiction,” Wilson said.
What Can Be Done To Fight Back?
WJR in the Detroit market is a 50,000 watt station that carries talk several conservative talk radio hosts, Rush Limbaugh, Sean Hannity, Frank Beckmann and Mark Levin. Wilson has a just set up a web site, http://www.mediaactioncenter.net/ which contains information about what the public can do to complain about broadcasters. Wilson said, “The most important to understand is that the public airwaves belong to the public. These broadcasters own a bunch of equipment and they own a license to operate over our public frequencies, our public airwaves. There’s a catch, though. If they do not serve our public interest, they’re not supposed to get to broadcast any more. So, the first thing is to clearly own those airwaves, to clearly understand that we the people own the airwaves. These corporations do not wish for us to remember that. But indeed we do own these airwaves and we have power. It’s going to take understanding that and then defining what we want from our local broadcasters. But I think it’s time now to start addressing the broadcasters personally. Knock on the broadcasters’ doors and say, ‘Hello, broadcaster, these are our airwaves and this is the list of things that we as a community want and need from you.”
The Public Needs To Make Their Demands Known
According to Wilson, any group of citizens can go to a broadcaster that they do not feel is meeting the needs of the community and make their needs known. “It’s kind of like being a landlord. These corporations are essentially renting the airwaves from us. But we have been absentee landlords for way too long. It is time for us to start going back and taking ownership of this property that we own, these public airwaves and saying, this is what we want,” Wilson urged.
The Zapple Doctrine Allows Political Candidates To Lie, But Corporations Must Tell The Truth
According to Wilson, TV and radio broadcasters who air commercials for third parties can decide whether to air a particular advertisement or not. “If they choose to take that ad, if that ad, if that ad is lying, the broadcaster, the TV station is liable and we can sue them for those lies,” Wilson said.
We The People Can Make The Difference
In order to make changes to the public airwaves, it takes lots of hard work. Something that Wilson says that the FCC will consider as a reason to pull a broadcasters’ license over is hate speech and incitement to violence. “We can force the FCC to take a license away and it’s also something that we believe we can publicize to such a degree that we can create the groundswell that we really need to pressure the FCC to do their job,” Wilson told us. Volunteers are needed to monitor radio and television for the kind of speech and content that can cause them to lose their licenses.
The radio and TV broadcast licenses in Michigan are up for renewal every eight years. June of 2012 is the renewal date for radio stations and June of 2013 is the renewal date for television stations. One of Wilson’s web sites, Our Public Airwaves lays out what has to be done to be ready to file a complaint about a broadcaster to the FCC and put together a monitoring team.
Liberal Talk Radio In Michigan
Tony Trupiano, host of First Shift, which is broadcast on WDTW from 6-9 a.m. every weekday in the Detroit market, is the only liberal talk radio that broadcasts on a daily basis.
We asked Tony for his insight and whether he agrees with the premise that talk radio and the predominance of conservative talk radio can affect election results. Trupiano told us that listeners of talk radio skews older, they are more intelligent and college educated. “It makes sense, when you look at that data, if you’re hearing the same message from different sources, even if it’s a lie, repeatedly, at some level it begins to make sense to you. You don’t necessarily know it’s a lie, but because you’re not hearing the other side of it, you’re just hearing the information repeated over and over and over again, an element of truth creeps into it, whether it is true or not,” Trupiano said.
Broadcasters Can Be Held Accountable
Media Matters is a web site that tracks media and what specific television and radio shows say and whether they are telling the public the truth. Asked whether radio stations that air conservative hosts that promote lies and utter inflammatory rhetoric should be held accountable, Trupiano said, “Yeah, I think they should be held accountable and I think that people should file complaints where they think that they’re worthwhile. You’ve got to be careful to be legitimate in your complaining. I would endorse that, absolutely.”
Trupiano estimates that the predominance of conservative talk radio in Michigan has changed dramatically since the demise of Air America. In 2007, the Center for American Progress listed Michigan as having a 60/40 ratio of conservative to liberal talk radio. Trupiano estimates those numbers are now 90/10, in favor or conservative talk. WDTW is a 10,000 watt station, compared to 50,000 watts for WJR.
“The only thing that does work in progressive talk radio’s favor is the advent of listenership on line and through applications, smart phone applications. That has helped a great deal, but it’s nowhere near equal,” Trupiano said. Trupiano’s show, First Shift is available through the application for iPhones and Android phones, iheartradio. First Shift is also podcast on the show’s web site.














Comments (4)
Leftists can try to intimidate and threaten conservative talk radio pundits along with their sponsorship all they want by trying to resurrect the failed and unpopular censorship measure known as the “fairness doctrine,” but it will never work. Why? Because liberal-progressive AM talk radio programs simply do not sell – not enough people care enough to listen, so sponsorship dwindles and pathetic programs like “Air America” fail. Sorry bud, but radio is all about business, not what is fair or balanced. Radio is about entertainment and enlightenment, not about the dispersion of left-wing propaganda.
Posted by Jonathan
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September 25, 2011 3:14 PM
Posted on September 25, 2011 15:14
Thank you, Bruce, for a well written presentation of the facts and figures. Whether you or I agree with the liberal or conservative opinions, facts are facts. All the hype about the media being liberal is not defensible. We have blatant disregard for truth from both sides.
Jonathan, you are right! Newspapers, radio, & television are all profit driven. That's why negative and gory news sells newspapers. The public eats up negative news. The stadiums get fuller after a fiery pileup at a recent racing event. Sporting events have better attendance ofter a few altercations and controversial calls by the officiators.
But, when you talk about dispersion of left-wing propaganda, you are putting out a little of your own right-wing propaganda. You and most conservatives consider anything that doesn't support your position on issues is propaganda.
The conservative talk shows were quite loud in propagating the false information on the health care issues. The 'death panel' propaganda was absolutely false and an example of twisting facts. It was and is perfectly ligitamate for you to oppose the provisions for government reimbursement for end of life consultations with doctors and professional psycologists, but it was not ligitamet to label that as 'death panel' threat. No one was being forced to take advantage of that portion of the program. No one was being forced to abide by the professional's suggestions. Insurance companies are sometimes guilty of death sentence when the they refuse coverage for continued treatment. The majority of patients have no recourse, but to end treatment and die. If they don't have the means they have no choice, but to accept the 'death panel' decision of the insurance company.
I happen to agree that sometimes it is futile to prolong death but the insurance company is profit driven in their decision.
Some of your (my opinion is 'most') conservative talk show hosts, who sell themselves as news casters, are about as ligitamate as professional wrestling. They are skilled entertainers and can't care less about honesty or public good. Rush Limbaugh is at the top of that list. He provides very little in the way of positive constructive idea or information on workable solutions. The bulk of his dialogue is half truth inuendo and divisive commentary. Conservative talk show hosts play on emotional and religious hype.
It doesn't matter the subject or the issue, negative opinions dominate discussion. Both conservative and liberal organizations have a tendency to promote the negative side of all issues. And the radical element of both sides are the ones who shout their messages. Shouting matches drown out all chance of reason and compromise on any issue. I have a very authoritative and dominating voice, and if all you are counting is time and words, I'll win the debate. But, if you are attentive and evaluate the message, the soft spoken and intelligent opposition may very well win the debate with fact and truth.
Posted by Ken Poland
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September 26, 2011 8:51 AM
Posted on September 26, 2011 08:51
I once asked a group of friends if they had heard Lynn Rosetta Casper's cooking show on NPR. One piped up and said, "NPR is too boring." I had to think about that one, and what I've finally concluded is that NPR commentators don't shout; rather, they try to deal with facts as much as possible, and they try to cover all sides of an issue--issues always have more than two sides--while still dealing with the facts. Let's take Diane Rehm, for example. Her show is one of the most popular talk shows on the air right now. She will challenge any guest, right, left, or center, who says something that the facts don't support. She never allows negativity to rule her show. However, I suppose some people don't want to sit still and listen to a reasoned, fact-based discussion of issues. They would rather hear people shout and spout the most outrageous conclusions about people and ideas they don't have the facts to fight against.
I've given up watching TV news for that very reason. The news outlets I once trusted, CBS, NBC, ABC, CNN, and MSNBC, have caved to the bad journalistic habits of Faux News, I suppose because it's the only way they can get the ratings. It doesn't matter if I agree with the political slant of the commentators who run the show on the news outlets. If they're sensationalizing news, why would I be interested?
My husband watches C-SPAN a lot. I don't because I don't have time, but I watch it enough to know that what actually happens, say on the floor of the Senate, gets totally distorted by the time the news outlets get hold of it.
On the issue of intimidating sponsors, I say people have a right to boycott products the makers of which sponsor talk show hosts who spout hate and threatening speech. The boycott is a legitimate power exercised by citizens.
I say bring back the Fairness Doctrine. Maybe we can get sanity back into broadcasting again.
Posted by Diane
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September 26, 2011 2:16 PM
Posted on September 26, 2011 14:16
Agreed.
The media should not be in the business of making money, but providing accurate and timely information instead of calculated theatrical propaganda. Fox S-nooz does the latter and it does sell...too well. A study not long ago found that regular Fox viewers were the least accurately informed of all. No surprise. However, the great majority of the mainstream media might be, when it comes to important news rather than entertainment (the last taking up the majority of minutes), accurately described as TTT--Tardy, Timid, and Transitory. Other than dramatic incidents, the corporate (mainstream, same thing) are slow to deal with difficult issues: tardy; tend to sidestep meaningful debate and dialog: timid; and quick to move on to celeb antics and ballgames: transitory. And always more dependent on dramatic visual images than thoughtful analysis. C-SPAN and PBS are generally better sources, as are print sources with legitimate journalists.
Underlying the problem--as others have noted-- is the undeniable and sad fact that way too many citizens are citizens in name only--which is precisely what the corporatocracy likes.
I wish I could see that changing any time soon, but I am not optimistic.
Posted by Bob Hooper
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October 13, 2011 10:36 PM
Posted on October 13, 2011 22:36