Remember Sun-Maid Raisin Girl?
Well, According to Yahoo! Finance, "Sun-Maid recently decided to join Betty Crocker, Aunt Jemima and Mrs. Butterworth's in giving the female face of their product a substantial makeover from a young, early 20th-century girl into a buxom, modern young woman, leading some to say that the newly made-over raisin girl looks like a Barbie Doll in Amish attire."
Funny, right?
Now, she's a lot different. The Company wanted to have a modern girl representing them on advertisements so they decided to spruce her up a bit and give her a modern feel.
Since 1915, the face of Sun-Maid has been Lorraine Collett Petersen, who, according to the company's website,
"was discovered drying her black hair curls in the sunny backyard of her parents' home in Fresno, California." Petersen was then asked to pose for a watercolor painting holding a basket of grapes while wearing a sunbonnet. In the years since, the company has tweaked its trademark design occasionally to keep up with the times, but every variation has always been based on the original pose by Petersen.
The New Sun Maid Raisin Girl has experienced a world-wind of criticism from some of the most respected newspapers, television shows, and Feminist websites.
The blog for conservative magazine The Weekly Standard noted that the new Sun-Maid girl looks "as if Julia Roberts decided to don a red bonnet and start picking grapes," while the feminist website Jezebel.com remarked that it looks as if she's had “some implants.”
Want to see the new Sun-Maid Raisin Girl?
Watch the New Commercial Below:
What are your thoughts?
At the time, Sun-Maid president Barry Kriebel said that the decision to make changes was inspired by the desire to educate consumers about healthy living choices.
"This is as good a time as any to get on the wave of health and nutrition,'' he said. Kriebel also noted that he felt the new look was a reasonable modernization, saying "You're not going to see her dancing or kicking up her heels out in the vineyard, but have her do what is appropriate for her to do, based on her history but also being a contemporary person living in the 21st century.''
My thoughts....
The funny part is that her boobs got bigger and she got smaller in the waist. If you check out the photo I included in the beginning of the blog, you can see that sun-maid girl was a little bigger and a little older. According to the Sun-Maid Company, she will be doing more modern things like: going to the gym, shopping at the market, and speaking in different languages.
How does sun-maid represent modern women? Is she a good role-model? Does this inspire you to be healthy? How do you think Sun-maid represents all Americans? If you want to go to Hollywood, should you look like Sun-Maid?
Some questions are funny, but most of them are general!
What are your thoughts?
For more information about the Sun-Maid Brand, visit the website here.
To read more of this article, click here.














Comments (1)
Educator, author, filmmaker and anti-sexist male activist Jackson Katz has done a lot of work on contemporary female and male imagery.
I remember watching a short film in which Katz contrasted media imagery from the 1960s to today. Years ago, adult females had more ample figures and men were on the thin side. Over the succeeding decades, imagery for both sexes has changed. Women have lost body mass while men have gained it. Practice has changed too, with both sexes defying biology (with women starving themselves to achieve small hips, buttocks and thighs --- and men torturing themselves in the gym to bulk up). Chemical interventions and plastic surgery are also widely used by both sexes in pursuit of mass-marketed gender images.
Posted by Tellie Meninger
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December 4, 2009 2:07 PM
Posted on December 4, 2009 14:07